AlUla and Dolce & Gabbana Celebrate Ancient Equestrian Heritage in Unique and Stylish Ikmah Fashion Cavalry Show


AlUla, the Saudi city of heritage and culture, located in northwestern Saudi Arabia, will host Dolce & GabbanaAlta Moda, Alta Sartoria and Alta Gioielleria in a unique and stylish fashion show on January 27, 2022 as part of the season AlUla Moments festivals. In addition to the show, Dolce & Gabbana will be exhibiting the one-of-a-kind collection at Maraya, the largest mirrored building in the world, which will be open to visitors from January 28 to 31, 2022. Guests will have the opportunity to visit the exclusive space, meet the first and the master tailor Dolce & Gabbana and choose from the unique and personalized collection. The event represents a new step in the creative path that Dolce & Gabbana began in 2012 with the first Alta Moda collection, which was presented through the most fascinating Italian and global venues.

It was a journey to discover craftsmanship and pay homage to the most beautiful, poetic and passionate creations that are shaped by the hand of man. the Kingdom celebrating heritage, culture and music. Ikmah Fashion Cavalry Show is a special exhibition celebrating the extraordinary spirit and tradition of Arabian horses, famous around the world for their unparalleled beauty and elegance. Jabal Ikmah, considered one of the main historical and archaeological sites of AlUla, will attend a special evening dedicated to creativity in handmade fashion design with an all Mediterranean flavor. Jabal Ikmah, a mountain near the ancient city of Dadan – the capital of the ancient Dadanite and Lihyanite kingdoms – has been described as a huge open-air library with historical inscriptions and rock art.

The Ikmah Fashion Cavalry Show was designed and produced by Balich Wonder Studio. The show will feature a full parade of 12 Arabian horses with custom horse accessories and clothing, highlighting the harmony between horses and models and impressing participants with a unique spectacle. Winter in Tantora runs from December 21, 2021 to February 12, 2022, offering both international and local visitors six exciting weeks of musical, cultural and equestrian events. Winter at Tantora is AlUla Moments’ first festival which includes three other distinctive festivals: AlUla Arts, AlUla Skies and AlUla Wellness festival. Tickets to attend the Ikmah Fashion Cavalry Show will be on sale from January 10, 2022 at

About AlUla:

Located 1,100 km from Riyadh, in the north-west of Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561 km², includes a valley of lush oasis, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to the time when the Lihyan and Nabataean kingdoms ruled. The most well-known and recognized site of AlUla is Hegra, the first UNESCO World Heritage site in Saudi Arabia. An ancient city of 52 hectares, Hegra was the principal southern city of the Nabataean kingdom and includes 111 well-preserved tombs, many of which feature elaborate facades carved out of the sandstone outcrops surrounding the fortified urban settlement.

Current research also suggests that Hegra was the southernmost outpost of the Roman Empire after the Romans conquered the Nabataeans in AD 106. of the most developed cities of the 1st millennium BC in the Arabian Peninsula. And Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in different languages. Also the old town of AlUla, a labyrinth of over 900 mud brick houses developed from at least the 12th century, and the Hijaz Railway and Hegra Fort, key sites in history and of the conquests of Lawrence of Arabia.

About the Dolce & Gabbana Group:

Founded in 1985, Dolce & Gabbana is an international leader in the fashion and luxury sector. The founders, Domenico Dolce and Stefano Gabbana, have always been the creative and stylistic source of all the brand’s activities as well as the drivers of development strategies. The Group designs, produces and distributes high-end clothing, leather goods, shoes and accessories. , jewelry and watches. The brand is present in the Ready-to-Wear segment with the Men, Women and Children collections, and in the Alta Moda, Alta Sartoria, Alta Gioielleria and Alta Orologeria collections. The only activities entrusted to the licensed partners are the production and distribution of Eyewear. and beauty lines


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