Italian fashion house Gucci is building a city on Roblox

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High-end Italian fashion house Gucci has built a new digital destination called Gucci Town on Roblox, an online gaming platform and game creation system, to help visitors learn more about the House and its heritage. It will also include the Gucci Store, a store where visitors can purchase digital Gucci items to collect or dress up their Roblox avatars.

The city takes the form of a piazza, an open-air square which for centuries has been a place of encounter and expression. Surrounding the central area is a series of spaces, including Mini Game Heights, Vault Plaza, Creative Corner, Craftsmanship Court, Selfie Way, and Power-up Place, excluding the Gucci store.

High-end Italian fashion house Gucci has built a new digital destination called Gucci Town on Roblox, an online gaming platform and game creation system, to help visitors learn more about the House and its heritage. It will also include the Gucci Store, a store where visitors can purchase digital Gucci items to collect or dress up their Roblox avatars.

A creative vision by Gucci creative director Alessandro Michele, the city will allow visitors to connect with like-minded people from around the world, the company said on its website.

Fibre2Fashion (KD) News Desk

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