Italy’s incentives and infrastructure attract big ‘Gucci’, ‘Cyrano’ photos


Italy, which has always been attractive to international film and television productions, is now making huge strides as a filming destination, mainly due to its COVID security measures and smart delivery, in addition to its stunning locations.

The number of high-profile Hollywood shoots that since the pandemic have flocked to Italian locations – from the Alpine region of Alto Adige to Sicily and Sardinia – has grown exponentially.

Productions taking advantage of Italy’s attractive incentives and large team base include “Mission: Impossible 7”, Netflix’s Dwayne Johnson-starrer “Red Notice,” “The Wheel of Time” from Amazon, “La Disney’s little mermaid, “Indiana Jones 5” and also Ridley Scott’s “House of Gucci”, Showtime’s “Ripley” series and Joe Wright’s “Cyrano”.

These last three productions have the particularity of being shot almost entirely in the country.

Foreign production spending this year in Italy is estimated at around $ 250 million and is expected to double in 2022.

“Italy was one of the first countries [in the world] or [during the pandemic] the industry has collectively worked out a protocol to get back to work quickly, ”said line producer Marco Valerio Pugini, head of Italian Assn. of Production Service Cos. (APE), of which Panorama Films has served “M: I7”, “Red Notice” and “Gucci” among others.

Pugini proudly points out that “Gucci” was filmed entirely in Italy in places such as Rome, Milan, Lake Como and the Alpine resort of Gressoney. But the Italian capital, which also replaced New York, was the main filming location for the film.

The game changer, Pugini notes, is the country’s tax abatement, which during the pandemic was increased from 30% to 40% up to 75% of production spending in Italy. It allows producers to recoup money during production, month-to-month, and reduce costs as they go.

The discount prompted Italy to move “from a location for part of the shooting to a base for the entire film,” he says. “This trend is growing.

“Italy has always been attractive, but what is happening now is that scripts are written for stories to be shot entirely in the country,” says Italian producer Enzo Sisti, citing “Ripley” as an example. , the Showtime series that it is. currently in service which is written and directed by Steven Zaillian (“The Night Of”) and based on the novels by Patricia Highsmith.

“Ripley” will shoot for over 30 weeks in Italy with an almost entirely national team in locations such as Capri, Pozzuoli, Naples, Venice and Rome, where production is based at Cinecittà studios.

Cinecittà, meanwhile, is undergoing a major overhaul involving new state-of-the-art sound stages, including an underwater filming pool, thanks to an injection of several million euros provided by the fund. post-pandemic stimulus package for the European Union. The multi-storey facilities now aim to become the leading production center in continental Europe.

Another foreign production shot entirely in Italy is MGM’s “Cyrano”, headlining by Peter Dinklage. Director Joe Wright chose Sicily for the set, particularly the 17th-century Baroque town of Noto and Mount Etna, Europe’s most active volcano.

The beauty of Sicily is especially important to the head of the local film commission, Nicola Tarantino, rather than anything else she is known for.

“For decades Sicily was where you came to film stories centered on the mafia and organized crime; but now that is changing, ”says Tarantino. Only 10% of the roughly 45 projects supported by the commission this year have anything to do with crowds, he adds.

Other notable photos shot this year on the island include a major part of “Indiana Jones 5” and the entire drama “Fortress” directed by Jessica Woodworth, adapted from the 1940 surreal novel by Italian writer Dino Buzzati. “The Tartar Steppe” and stars Geraldine Chaplin and Dutch actor Jonas Smulders.


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