Porsche Experience Center Toronto opens


Toronto, ON, July 22 2022 (GLOBE NEWSWIRE) — Eight months after announcing the construction of its first and very own Porsche Experience Center (PEC), Porsche Cars Canada, Ltd. officially launched the project at a ceremony held yesterday before a group of more than 100 participants, including city and provincial officials.

As the tenth in the world and third of its kind in North America after Atlanta and Los Angeles, the future Porsche Experience Center Toronto will be located on a dedicated 20-acre site in the “Durham Live” development in Pickering, Ontario. A casino and luxury hotel are currently in operation, and the site will include a concert hall and over 400,000 square feet of retail space. The future PEC Toronto is expected to open in 2024.

“The kickoff of this construction project represents the culmination of years of dedication and planning by teams on both sides of the Atlantic,” said Marc Ouayoun, President and CEO, Porsche Automobiles Canada. , Ltd. “More than a circuit, the future The Porsche Experience Center Toronto will be a unique, exhilarating and memorable place where visitors can fully immerse themselves in the brand and its products.

PEC Toronto will be a marquee park and major tourist destination where visitors can experience vehicle dynamics, technology and emotion through the expert guidance of Porsche instructors through various driving modules throughout the year. and less than 30 minutes drive from downtown Toronto. This national and international tourist destination will include a motor circuit of more than 2 kilometers, designed by Tilke Engineering to showcase the technological prowess of the Zuffenhausen brand’s two- and four-door sports cars – in their ideal playground. This will allow customers and fans to immerse themselves in the world of Porsche whether they own one or not.

“Porsche is one of the most iconic and prestigious brands in the world, and we are thrilled that the PEC project is bringing thousands of visitors to our city as they seek visceral and memorable new experiences, all just a few minutes away. minutes from downtown Toronto,” Dave said. Ryan, Mayor, City of Pickering.

Visitors to PEC Toronto will also be able to view current and historic display vehicles, stop at the cafe and browse the Porsche store.

“Durham Live is an entertainment playground designed for diverse demographics, thrill seekers, sports car enthusiasts or food connoisseurs; we look forward to the upcoming PEC Toronto being a fundamental part of our experience,” said Steve Apostolopoulos, Managing Partner and President of Pickering Developments, owners of the Durham Live neighborhood.

Focus on sustainability

Aligned with Porsche’s ambition to be CO2 net neutral in 2030 across the entire global value chain, electric vehicle charging infrastructure will be integrated into the Experience Center plan, extending the brand’s Destination Charging program. In addition, great importance is placed on the use of environmentally friendly planning for design, construction and operation. Global design, architecture, engineering and planning firm HOK designed the building and incorporated innovative sustainability-focused technologies. The company is known for projects including La Guardia 2021 Terminal B, the Dali Museum in St. Petersburg, Florida, and the Porsche Cars North America headquarters in Atlanta.

The Porsche Experience Centers are a unique concept in the automotive industry and offer Porsche fans and customers exciting experiences with the sports car brand and its products. There are PECs in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Hockenheimring in Germany, Franciacorta in Italy and, since October 2021, in Tokyo.

About Porsche Autos Canada, Ltd.

Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan. Based in Toronto, Ontario since 2017, PCL employs a team of over 60 people in sales, aftersales, finance, marketing, retail development and public relations. In turn, they strive to provide Porsche customers with a first-class experience, in line with the brand’s 70-year history of leadership in improving vehicle performance, safety and efficiency. In 2019, a parts distribution center opened in Mississauga to serve the nationwide network of 21 Porsche Centers. PCL is the dedicated subsidiary of Porsche AG, headquartered in Stuttgart, Germany. In 2021, Porsche delivered 9,141 units in Canada, marking its best sales year yet.

At the heart of this success is Porsche’s proud racing heritage which boasts over 30,000 motorsport victories to date.

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  • Porsche Experience Center Toronto opens

  • Marc Ouayoun, President and CEO, Porsche Automobiles Canada, Ltd.



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