The Italian tractor market will see the sale of 31,000 units per


Chicago, June 20, 2022 (GLOBE NEWSWIRE) — According to Arizton’s latest research report, the Italian tractor market is expected to grow at a CAGR of 3.74% from 2021 to 2028. Foreign investors are tied with companies Italian companies with regard to creative investments. They can also freely move their capital, invest in real estate and land, and repatriate profits. More than 20,000 foreign companies operate in Italy.

Several OEMs have shifted their focus from mature markets in northwestern Italy to under-penetrated states in northeastern Italy. The tractor market in Italy is currently in a growth phase and manufacturers are looking to increase their capacities in the country. The central region of the country still has negligible agricultural mechanization, and sellers can explore these regions with a portfolio of small tractors suitable for the hilly terrain of the region.

Scope of the Italy Tractor Market Report

Report attributes Details
MARKET SIZE (2028) 31,531 Units
MARKET SIZE (2021) 24,385 Units
CAGR (2022-2028) 3.74%
MARKET SEGMENTS Power, drive type and region
COUNTRIES COVERED Italy (North-West, North-East, Centre, South and Islands)

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Agriculture is a major source of income for the Italian economy. Therefore, the government supports and empowers Italian farmers. The Italian government has launched several policies and missions aimed at helping farmers by providing them with financial assistance, better infrastructure, competitive prices for crops, loan waivers and subsidies. The government is also keen to improve the current state and adoption of agricultural mechanization in Italy. Currently, the rate of agricultural mechanization is close to 40% in Italy, which is the lowest considering the role and importance of agriculture in the country. Agricultural mechanization is the process of using agricultural machinery to increase productivity. There is a growing need to improve agricultural policies to support the development and mechanization of farms and farmers.


  • The Italian agricultural tractor market is expected to grow at a CAGR of 3.74% during the forecast period 2021-2028. The 2WD segment accounted for more than 85% of the overall tractor market. The 50-100 HP segment accounted for the largest market share and is expected to grow at a CAGR of 3.62 during the forecast period.
  • With a share of around 70%, tractors constitute the largest segment of agricultural equipment in Italy in terms of turnover. Moreover, in terms of unit sales, Italy is the third exporter of tractors in Europe. The number of tractors manufactured in Italy represents more than a third of the total number of tractors manufactured in Europe.
  • Italian government programs and initiatives aimed at facilitating credit and improving agriculture-related operations are the main drivers contributing to the growth of the global value chain in the Italian agricultural sector. As Italy is one of the leading countries in Europe, the market scenario is expected to change and is expected to show growth from 2020 due to an improvement in the country’s economy due to the 33 year economic stimulus plan, 6 billion dollars deployed by the government.
  • Italy, a new frontier of innovation is emerging as agriculture meets digital technologies, opening various paths to a smart agricultural future. Smart farming will be done using various technologies such as self-driving or self-driving tractors and GPS technology among others. Self-driving or self-driving tractors can help farmers reduce their working hours, but there is huge potential for data monitoring.
  • The Italian market has seen an unexpected surge in tractor sales in 2021 and has maintained it so far. This led to a sudden increase in the number of daily tractor registrations. Interestingly, the strongest growth in the Italian tractor market has been observed in the medium horsepower HP segments.
  • The major players in the Italian agricultural tractor market are CNH Industrial, SDF Group and AGCO. In terms of units sold, CNH and SDF Group are the market leaders which accounted for more than 40% of the total agricultural tractor market in Italy in 2021.

Market segmentation


  • Less than 50 HP
  • 50–100 HP
  • 101–150 HP
  • 151-200 HP
  • 201-300 HP
  • 301-400 HP
  • above 400 HP

Reader Type

  • 2 wheel drive
  • 4 wheels driving


  • Italy
    • North West
    • Northeast
    • Center
    • South
    • he is

Key offers:

  • Market Size and Forecast by Volume | 2021−2028
  • Market Dynamics – Key Trends, Growth Drivers, Restraints and Investment Opportunities
  • Market segmentation – A detailed analysis by power, drive type and region
  • Competitive landscape – 4 key vendors and 9 other vendors

The agricultural tractor market in Italy has many established players who supply their products for use in the open field, in vineyards and elsewhere. The threat of new suppliers in the country is quite low. There is a high demand for used and certified tractors. Sellers sell certified and used tractors under their brand names. The price of such a tractor is almost half the price of a new tractor. The agricultural tractor market in Italy is largely dominated by companies that have a comprehensive portfolio of offers for all types of use. Market competition is expected to further intensify during the forecast period with an increase in product/service expansions, technological innovations, and mergers and acquisitions. Arizton believes global players will grow by partnering on a technology-sharing basis with regional or local players in the years to come. Moreover, companies with better technical and financial resources can develop innovative products.

Main suppliers

  • CNH Industrial
  • AGCO
  • John Deere
  • Kubota

Other Important Suppliers

  • MSDS
  • Antonio Carraro
  • AS
  • TAFE
  • Iseki
  • Deutz-Fahr
  • Mahindra and Mahindra
  • Yanmar
  • Escorts

Explore our automotive mobility profile to learn more about the industry.

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