The Rangoli movement, a showcase of the ancient Indian art form, opens on February 21

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SINGAPORE — A new art initiative focusing on the ancient rangoli aims to open a window into Indian art and culture for young people.

The Rangoli movement is the first large-scale visual and digital showcase of a traditional art form in Singapore. The free event runs from February 21 to March 20 in Clive Street in Little India.

Rangoli – or kolam in South India – is a 5,000-year-old North Indian folk floor art where colored rice powders and organic materials, mostly edible, are used to create patterns of auspicious outside the front door.

The word “rangoli” comes from the Sanskrit “rangavalli”, which means “rows of color”.

The Rangoli movement was conceptualized by boutique agency Texture Media, which specializes in creating interactive digital media installations for commercial and retail spaces.

The agency has teamed up with art curator and gallerist Iola Liu, 31, of Asia Art Collective and Visual Arts Center, and architect Randy Chan, 51, of Zarch Collaboratives.

Supported by the Little India Shopkeepers and Heritage Association and the Singapore Tourism Board (STB), the project aims to embody the connection between the traditional folk art of rangoli and the principles of Singarangoli.

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